Vibrant Media
Vibrant Media is a contextual media pioneer and the world’s
leading provider of in-text advertising, giving marketers the opportunity
to deliver highly targeted, user-initiated online advertisements
within the text of Web content.
Comprised of 120 employees worldwide, the company has developed
a substantial global presence with offices in New York, San Francisco,
London, Paris, Tokyo, Hamburg, and IntelliTXT available in seven
languages.
IntelliTXT
IntelliTXT in-text advertising puts the user in control of their
advertising experience, delivering an ad only when users move their
mouse over a double-underlined word or phrase of interest. Through
IntelliTXT, advertisers are given a unique opportunity to own words
on the Internet, and publishers are able to expand their ad real
estate and drive more revenue. Billions of IntelliTXT ads are now
delivered to 70 million unique users each month, across more than
1,300 online publishers in seven languages.
In 2006 Vibrant Media launched IntelliTXT VIDEO, which delivers
rich media creative within an in-text ad unit for the first time.
IntelliTXT VIDEO brings the targeting and measurability of contextual
advertising and merges it with the awareness and branding capabilities
of video advertising.
SmartAD
SmartAD uses the IntelliTXT technology to read the page and deliver
relevant display advertising alongside the content.
The ad units are delivered through MPUs, skyscrapers and other high
impact IAB approved media placements. SmartAD allows advertisers
to minimize wasted impressions by reaching users while they are
actively reading content relevant to an advertiser’s products
and/or services. For publishers, SmartAD delivers incremental display
advertising revenue, helping them to balance inventory and generate
meaningful revenue from even the deepest content.
Contacts
Europe
7th Floor
140 Aldersgate Street
London
EC1A 4HY
UK
Tel: + 44 (0) 207 239 0120
US
15th Floor
565 Fifth Avenue
New York 10017
US
Tel: +1 646 312 6100
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